I have used many different protein powders over the last few years and the biggest complaint I have with most powders is the way they taste. Out of the many I had tried for years, I finally had settled on ON Whey Gold and it was OK, but I didn't love it and so I didn't drink it as much as I should have when working out. Also, it did cause gas issues, a common side affect of many protein shakes, and also the aftertaste wasn't bad, but nothing to be happy about either. The price was great on it as well, and so I just settled on it. Finally, after reading reviews about Syntha-6 online and having friends tell me about it, I gave it a shot and it is AMAZING!!!!! I only drink chocolate flavored protein shakes and this one is creamy and rich and so delicious that it doesn't even seem like you are drinking a protein shake. Also, it has 6 different kinds of protein sources, hence the name, and I like that so I get fast and slow digesting proteins at once, which is much better for overall muscle growth. In addition to that, and most important I think, is that it has digestive enzymes and also 5 grams of fiber per scoop. That helps so much in preventing bloating, gas, and even Constipation. I know that may gross some people out, but for anyone drinking a few shakes a day, it is very important. The shake is a touch sweeter and I like that as well, and it is a good dessert as well. It has 22 grams of protein per scoop and mixed with 8 oz of milk, a perfect 30 gram shake that can be taken anytime during the day, or multiple times throughout the day. The cons: I wish it had more BCAA's, but from the powder form I buy of that, I know why they don't add extra in and that is because it would make it really chalky. Also, for the protein percent per scoop, it isn't as high as ON Whey or some others, but the mix of proteins compared to just straight whey is a better trade off I think. Pro and Con: The cost is a bit more to a lot more depending on sales and per scoop right now without any sales or coupons or other promos, it about a $1 per scoop where I could get ON Whey at about $0.50 per scoop. So yes, double the price, but when you realize that this is something much more enjoyable and that taste is just as important, than it justifies the cost. At best I could do 2-3 scoops of ON Whey Gold per day for a few weeks, but with this, I easily do double scoops after workouts and before bed, and another scoop upon waking and another as a snack, so about 6 scoops a day without ever getting tired of it. That is 180 grams of protein, plus 30 grams of fiber. I usually don't get that much fiber from my mostly meat diet otherwise, and as someone trying to get 250-300 grams of protein a day, this has helped out so much. Even if your just looking for a shake in the morning for breakfast, this is great as it has about 200 calories and when mixed with milk and then a piece of fruit or a small granola bar or other breakfast item, it is a great 400-500 calorie meal that is better than any fast food pickup you can make. I already recommend this to so many of my friends, and I will do the same for you as well ***** Bonus Points ********** I wanted to try different flavors of Syntha-6 and wanted to order trial kits of different flavors to try before buying a whole jug, and the flavors I wanted were out of stock at the time and so I emailed BSN. Within an hour, they responded, asked for my address and sent me a Cookie Dough and Chocolate Cake batter trial packet for free. They were apologetic for not having what I wanted in stock and thanked me for my business still and the two trial packets they sent were not asked for by me, yet delivered for free and I can say it is a joy to deal with great customer service. GO BSN!!!!!!