This is the variety with LOW sugar sweetened with monk fruit and sucralose. I am a diet pop drinker so I am used to, and prefer diet drinks. Someone who is not might find the taste weird, but it just tastes like regular chocolate milk to me. It is slightly thick, like chocolate milk, not like a protein shake. I could chug one every day for breakfast. Lasts a solid 3-5 hours before I am hungry. Since I tend to not have meat in the house and only occasionally eat it while out, this is a great way for me to get somewhat normal macros AND to tide me over till lunch or mid day. I am a social worker so I tend to get busy and forget to eat till I am famished. I also have chronic migraines so if i forget to eat it's almost a guarantee of a Migraine. Lifesaver! I am a little weirded out by milk so I refuse to try it room temp, but I have heard it is good