Coconut flavor review: They did it. They somehow took every molecule of fish taste out of fish oil. I swear. I have no idea how they did it. Ok that's not true, I read about their triple purification process or whatever black magic they've used and I thought it would all be trickery. Fancy words for Something I had to gag down but maybe worth it if it was more bioavailable. For those of you who like the short and sweet: it's like a treat, I thought these reviews might be fake, I am pretty skeptical. I also have a heightened sense of taste and smell and I can always smell/taste things others can't. I look forward to taking this. I don't eat fish, I live in Minnesota, land of 10,000 lakes and I swear I just don't eat fish. I try to every once in awhile....But if you want a non-capsulated form of fish oil without you know, reliving the experience of eating your breakfast backwards....This is IT. Spendy? Yep. Worth it? Yep. Get it, try it, don't be afraid (I entirely put off taking it for a week out of fear I would squeeze some sort of fish paste in my mouth) and yes, it's sort of fish paste, but it tastes like coconut cream. With not a fish in sight. It's worth every penny and if you think otherwise, I mean I bought this over a month ago and my return window is still open. So you can take it for a few weeks and then return it if you don't like it. Company seems legit, product well packed, sent promptly and ahead of schedule. That's it for you short read folks. There's some more juicy gossip on the fish oil for my fellow review-a-Holics. You know who you are, staring at the screen in an Insomnia fueled frenzy, reading reviews (stop writing reviews that say you haven't tried it yet. You can't review something you haven't tried. Just leave that to people who've used the product. Makes sense.) So we went over the taste. No fish taste at all. The color is a bit strange, it's orange, texture is a bit creamy (I got the coconut) tastes like a dessert. Seriously, I've just never had so much incentive to consume something I normally hate. Especially in it's basic form without an artificial bypass of my mouth and throat in pill form. I love the packets, I can keep some with me in case I forget, stash some in my bedroom in case I forget to take it. I wish I could take it several times a day as it says it can be taken. It's just too expensive to take more than once a day. Yes, I'd like to squeeze packets of fish oil in my mouth multiple times a day. I'm the type of person who can tell if the wok wasn't cleaned properly after seafood. My entire dinner, containing no fish is ruined if seafood is cooked in the same wok. Just in case you have trouble with the concept even still. BOTTOM LINE: These are expensive but delicious. Pros: taste, health benefits, great for people who don't consume fish but would like more omegas Cons: Alright guys, I know the black magic takes awhile, it's probably not cheap fishin' the dish outta fish oil but do you have to charge almost an entire phone bill each month? I'll buy it, it's just a bit ridiculous. If you could lower it a tad that would be great. I'm going to end up broke with these packets of healthy deliciousness. Lastly, does this black magic take away anything important from the oil? I feel like good for me should taste bad. Very few things in life break this rule. So did we lose important things that perhaps we don't even know exist yet? It's possible....I'll risk it though. I'd say try it, capsules are cheaper and if you find this doesn't work any better switch back. I'm not noticing any improvements beyond my regular. In fact normally I feel my skin plump up a bit. Don't really feel that here, but I'll try it for a few months and switch back to regular. Overall I love the delivery on these, if they perform better, I'm sold on these ridiculously expensive things, but it's worth it. I hate those huge pills