This is it, the ultimate protein powder! After scouring around for proteins on two separate occasions, I came back to this brand. I bought it a while ago after doing some extensive research and had no problems, but maybe I didn't feel like I was gaining as much mass as I should have. Now I seriously doubt that any of my concerns about mass are from this powder, and I have gained a considerable amount of muscle anyway. On account of my misled belief, I looked around for proteins again. There are cheaper proteins on a $/gram basis, but good luck finding one of these proteins with the customer ratings of this protein or the consistent positive ratings on taste. On top of that, this protein is about as natural as it gets. It has none of the bad artificial sweeteners that some say will interfere with the protein. And as far as taste this stuff is delicious. With water it's fine, and with any type of milk it's like creamy flavored milk...any of their flavors are good. The best tasting protein powder I've ever had...maybe one of the best flavored milk mixes I've ever had! It's a nice light flavor, but you get the vanilla or chocolate flavor and no processed taste. So maybe you have to Cough up a few extra bucks and it would be nice if there were a 5 lb. bucket...but you can rest assured that this is the best quality out there