I have used MANY children probiotics and have stuck with this one for a while because I like it best. What I like particularly about this brand 1. It has 14 probiotic strains. You always want a probiotic with multiple, different strains. 2. It has prebiotics in it! You need PREbiotics to feed your probiotics. 3. My kids don't mind the taste! 4. It doesn't have any artificial or unnatural sweeteners so I don't feel bad giving it to my kids every day. I give these to my kiddos with a meal since chewable probiotics are more susceptible to damage from your strong stomach acids. Swallowing a probiotic is always better, but unless I make probiotics this is the best option for us