Energy gels are kind of the unloved stepchild of the marathon world. You deal with them because you have to; they're sort of a necessary evil. But you sure don't look forward to choking them down! I have tried every sports gel I could get my hands on, searching for something that didn't feel like I was horking down some kind of disgusting fruit sludge. I ordered this flavor online because it's impossible to find in stores. Someone described the flavor as tasting like chocolate frosting, and that is exactly what it tastes like. After 15 miles on the road with another 11.2 left to run, a little chocolate frosting is quite a pick-me-up. Add in all the energy-enhancing ingredients, and it's the perfect energy gel. I cannot stress enough how wonderful the flavor is, or how well it works as a nutrient and energy boost. Treat yourself. Thank me later