After researching a lot of reviews and competing brands, I thought I found a great value...but this product contains soy!!! Unfermented soy like this is extremely well documented to cause elevated estrogen levels in men and women, therefore causing cancer, gynecomastia in men (an enlargement under the nipples, i.e. male breast development), it contains high levels of phytic acid which reduce assimilation of calcium, magnesium, copper, iron and zinc, Soy phytoestrogens disrupt endocrine function and have the potential to cause infertility and to promote Breast Cancer in adult women, Soy phytoestrogens are potent antithyroid agents that cause hypothyroidism and may cause thyroid cancer, Trypsin inhibitors in soy interfere with protein digestion and may cause pancreatic disorders, and so many other side effects that books and websites have been dedicated to the dangers of soy and soy lecithin. For more information on the dangers of soy and its uses you can check [...] [...] [...] [...] etc., etc.. Be careful about what you consume! I thought I was! All that being said....I would re-purchase this product if they were to make it without soy. I don't see any deception on their part, more like ignorance