If you are fighting flu, staph; have a sick dog (to clean an animal kennel thouroughly-- from what I learned when working in a farming community, from a veterinary setting, its the ONLY thing that will kill Parvovirus--you must let it set on surface for 3 minutes), if you have animals in general, this is a must have product in your home. For general cleaning, 30 seconds. There is nothing fluffy about its scent, but you know for sure your areas are clean, and free from doing harm. I have mixed it with a little Dawn for flu hand washing--with COVID going on you can't be too careful!! I have also used it to treat mange on my big doggy, along with an Ear infection too. For mange, wash and CAREFULLY avoid eyes at all cost. For ear cleaning, I spray the ear, towel the dog's head for a moment, as she wants to shake, and eye protection for your pet AND your self is really important. (Ask me how I know that, sigh?) Then rinse the offending ear gently, gently with warm water until it runs clear. I swear by this stuff