First of all, I would like to say that I'm a avid health nut; I never miss workouts which I do everyday. That being said, I also tend to be very conscious about reviewing certain information on several different sites before making my decision. I'm curious about what others have to say in the review before I make a purchase. The reviews tend to sway me one way or the other as far as making my purchase. Also, because there is so much Omega 3 on the marketâ€"the quality and absorption rate vary. :et me start out by saying that Omega 3 has many positive benefits, including lowering cholesterol levels, lowering high blood pressure, preventing heart disease, diabetes, rheumatoid arthritis, systemic lupus, Osteoporosis, depression, bi-polar disease, schizophrenia, ADHD, prevention of cognitive decline, improving skin disorders, preventing certain cancers such as breast, colon, and prostate cancer, etc. Since taking Nature Wise Omega Wise Flaxseed Oil, and being consistent with a daily schedule, I've noticed some definite changes. First of all, my skin tends to be very sensitive and red much of the time. I have seen an improvement in this; my skin tends to tolerate more. Omega 3 fish oil is recommended for those who have cognitive decline. I'm in my 40's and have noticed a definite decline in memory. Since I started taking Nature Wise, I feel my memory has improved quite a bit. I also suffer from depression, and have noticed a decrease in my depression symptoms. I am taking other medications for this, but I feel it has contributed to a decrease in my overall depression. The main reason I feel I will continue taking the supplement daily is because my family has a strong history of heart disease, and fish oil is proven to help prevent this. It is also shown to help reduce cholesterol levels and decrease inflammation in the body. Almost all diseases can be pinpointed to the body's inflammatory process. I also really like the fact that I feel it has improved my memory about 50%. The quality of this particular product from NatureWise, as well as the fact it doesn't give off a strong fish odor, its easy to digest, its organic and meets high standards of strict FDA requirements and is GMP and NSF certified, as well as being one of the purest form on the market today, I think this product is one that everyone should try, because I'm sure they'll notice the differenceâ€"it might take a little while, but its worth it. W. Aguirr