EDIT: Got my lab results today. in 2020, my cholesterol was over 234, one year later, 2021, 175. And I had GAINED five pounds! Haven't been more active over the last year, haven't changed eating habits (I TRY to be good, but) and yet my cholesterol dropped this much, my doc was kind of amazed. I have been taking this omega (ONE a day) with ONE 6 mg astaxanthin very consistently. THAT is all I've really done differently, so I have to give this credit. ________________________________________________________ I have taken Nordic Naturals for years. I like the research I have read and I don't eat meat, so the fact I could get the capsule made out of fish, not beef or pork, was a big deal to me. I have read people here saying it's not wild caught fish in the gelatin, I have yet to find many omega-3's that OFFER a fish gelatin capsule and none that have said their CAPSULE is made out of wild caught. I'm fine with that. Comparing to Nordic Naturals - Digestibility - I have acid reflux and a hiatal hernia, being able to TAKE a supplement is obviously an important first step. I have NO issue with these, no fishy aftertaste, nothing and they don't upset my stomach. SAME with Nordic Naturals, so far, equal. Ingredients/Potency - from what I have read, fine with both. WHAT I REALLY like is I only have to take ONE of the Sports Research and I get more omega's from this one, than the one I was using from Nordic. Yes, they have stronger ones at Nordic, but few come with the fish gelatin cap. PLUS NORDIC NATURALS is much more expensive for this strength. SO score one for Sports Research. Price - Don't know if this is on sale, or regular price at about 22 bucks, but to get the quantity I got for that AND just have to take one!? SCORE. Effects - I take these, yes, because good for many things, but I take with 6 mgs of astaxanthin and it has literally cured my dry eye, and even after just having Cataract surgery, which can often dry eyes, my eyes still feel moisturized from the INSIDE. IT'S GREAT after years of dry eye. I started doing this with NORDIC, but works just as well, if not better, with Sports Research. BOTTOMLINE: UNLESS something changes, and I will edit if it does, THIS has replaced Nordic for me and I took those for over a decade