I really like this product. It goes well in coffee, in fact, I miss it in my coffee. I just ordered my second can but began doing some research on collagen peptides and Breast Cancer. Long story short, due to fairly scary studies in 2013 and 2019, the use of collagen peptides should be avoided if you have, or are a survivor of, Breast Cancer. There are issues with the collagen itself and then the cows. How are they fed? Are they shot up with hormones? If you live a vegan lifestyle, this obviously won't work for you. There's still much unknown, but if you're not sure, don't do it. It seems an acceptable alternative would be to purchase a plant based collagen booster product that gives your body what it needs to make its own collagen. I'm not fear mongering and there's nothing inherently wrong with this product. I really enjoyed it. But, I spent hours and hours researching after I saw concerns being posted, and felt it was important to share this information with women who may not be aware. Some oncologists aren't aware either, as they are trained to prescribe pills, not natural products or even healthy lifestyles. If you've never had Breast Cancer, you may not have any concerns. But if you have, you may want to play it safe. I don't know if this product works, I didn't take it more than a month. But I really do like the product. (If interested, check Marnie Clark, a holistic Breast Cancer survivor, online and her research into this.) I'm sorry to the company to post this here, as I am a free market girl, but healthy, living women are more important than any amount of money. ❤ï¸