I've been using this product for some time now, and ordered it based on the claims of it being the number one coq10 supplement, and I feel as though it's helped my performance especially under times of stress. I take one pill daily. I have trouble swallowing pills sometimes but haven't had a problem with this as it's a gelcap. It's a bit elongated but honestly it seems like it's better that it is because it seems to cut down on the overall size, I would think. I'm happy with this supplement, and considering that you get so many and it being a top ranked brand I think this is an excellent value, and I would highly recommend this